Smaller and Smaller Circles

Lead by Father Gus Saenz , with the help of his former student and fellow forensic anthropologist Father Jerome Lucero, they track down and try to decipher the mind of a serial killer, Alex Carlos whom Atty.Benjamin Arcinas the head of the NBI investigating team that doesn’t believe that serial killer exists. Description of the characters: Father Gus Saenz represents the tall,mestizo,and ruggedly handsome priest you hope would not be in front of an altar in your wedding, but beside you instead. He is a product of an affluent, amiable family, iswell-educated, and witty. Father Jerome Lucero is Father Gus’ former student, a forensic anthropologist, and his partner in solving the series of killings. He is much younger, but less likely to withhold his feelings when agitated or irritated. Posing as a hindrance, the acting director of the police department is somehow a satire of the attention-seeking, media-loving police figure. He not only takes the case carelessly, but leads the people in the wrong direction just to make himself look good and seem in control of the case.Atty. Benjamin Arcinas. Alex Carlosis the resident dentist-slash-serial killer in this fast-paced novel. He works in the mobile clinic that provides dental and medical check-ups in the Payatas area. It is there that he is given access to the undersized and undernourished boys he needs to fulfill his sick plan. His anger comes from being molested as a child by his PE teacher Mr. Gorospe. Unable to talk to his parents about the humiliating incident, and incapable of talking to any friends about his trauma, he grows up psychologically impaired and angry. Summary of the novel The Big Circle: The story opens to Father Emil—a fellow priest and acquaintance to Father Gus and Father Jerome—finding a dead boy’s body dumped in the Payatas. A series of investigation has started, and over six bodies are already found suspiciously patterned to one another.Although, Father Gus and Father Jerome are eager and most likely sure about the crime being done by a serial killer, the lawyer who heads the NBI’s investigating team Atty. Benjamin Arcinas never believed in their theories. The two priests pursued the investigations of the crimes. Double checking all the evidence left by the killer on the corpses especially the facts that he kills with precision and with symbols—he defaces his victims, and excises the genitals, signs that there is a sexual conflict and a need to rid off the identity of the kids. Figuring out the goings-on of a psychologically disturbed killer, especially if he’s very good at hiding it, is fairly difficult. The sleuths go through some complicated twists in their quest to find truth and justice amidst the media-hungry personalities who don’t give much attention to the case. Deciphering the crime isn’t easy†¦. they conducted investigations among the people of Payatas and also within the volunteer medical group members assigned there. They suspect that the killer is one of the men attending to the people’s health. They ended up researching the records of one of the dentists—Alex Carlos. They found out that Alex was molested by his homo PE. Teacher when he was still in elementary school at Payatas. And as a way of bringing out his revenge he kills boys at his age during the abuse. Father Gus together with the troop conducted an arrest. They cornered him inside the medical van. Father Gus got inside the van alone and he tried to convince Alex to surrender but before he could speak the killer had injured him using a medical blade many times. He dropped dead outside the van. When Father Gus dropped dead outside the van the troop immediately came forward for rescue and when they saw Alex still holding the blade they shot him. Alex died. And Father Gus managed to escape death after the fatal injury. The two priests proved their theory and the crime was solved. Reaction to the novel: The novel is really great,at first I wasn’t really interested in it because of my first impression on the title but then, when I read the summary at the back I found my self reading it even before I could let the teacher check for it. F.H. Bantacan’s way of writing is really good. It drags you deeper and deeper, as if as you continue reading you were already in the scene and yet nobody sees or notices your existence but you know what is happening, you can see everything and you can hear everything, whisper or thoughts, that are being left. Naturalistic dialogue that’s also contributed to the essence of the story, it made it like a true to life story.And last, but not the least, is how the published it—the book is handy so it’s more comfortable to read anywhere, anytime. The novel was a thrilling detective story. From reading the novel I got to the idea that, the antagonist seeks for justice like most of Filipinos (especially those who are under the poverty line). The police force only pays attention to those cases that will bring them media exposures, I believe this really happens to the kind of society we have now. Justice men should at least look to every case equally. As a student I’m also an observer of the happenings in our country and I admit there have been many cases that I watched over the television that had been solved but it is also true that most of them are cases that involve high profile persons. The story opened my eyes to this kind of harassment that maybe a lot of people have been experiencing and yet they can’t talk about it to anybody so they tend to let it out trough killing/ violence. This novel changes my view of priest from stereotype to more exciting and analytic life of priest. I love reading books but previously I read only those that is written by foreign writers but after reading this novel I appreciate it a lot that I am convinced to read more and more Filipino books. My understanding towards people grew deeper and wider. I learned lot of things. The Filipino values that were depicted in this novel were the tight family ties- they continuously search for their love ones even though there’s a high possibility that they were dead already, warm family and loving- pictured in the family of Father Gus.

Congress’ Failure to Exercise Oversight of Federal Bureaucracy Essay

Debate sees few swings at Romney – Mitt Romney’s opponents thought criticizing him during the debate would affect his chances at winning. Heading into primary, GOP finds itself stuck – GOP has mixed feelings about the front-runner and unable to decide on an alternative. A Strong defense for Obama – President Barack Obama speaks about the Defense Strategic Review, outlining Defense budget priorities and cuts. Critics of Va. supermax prison doubt isolation is the solution – A lot of critics think isolation has no solution yet worse affects. Iran calls U. S. rescue of fishermen humanitarian- Iran asks U. S. Navy to help rescue Iranian fisherman who were held captive by pirates Obamas Pivot on Defense- Obama has a pivot to take away ward in Iraq and Afghanistan and move them to 21st century priority china and the Pacific First lady is formidable presence, new book asserts- â€Å"Michelle Obama’s tough personal criticism of her husband and protectiveness of his public image have routinely irritated, and at times outraged, President Obama’s top advisers. The fallacy of investment equaling innovation- Overspending ultimately encourages medical innovations of incalculable value. Sharp cuts to health-care spending could lead us to lose out on those innovations. PlanB advocates take their case to Obama’s science chief- Advocates took PlanB pill to Obama’s science chief to make a controversial decision last month to continue requiring that young teens get the drug only by prescription. Researchers in L. A. craft survey to gauge strength of gang ties-Researchers in Los Angeles think they have a test to measure how likely a gang member is to leave the gang.

A Separte Peace Essay Essay Research Paper

A Separte Peace Essay Essay, Research Paper In life, historical events frequently play an of import function in a individual s life. Many times people can drastically hold a alteration of sentiment over dark. In A Separate Peace, the whole ambiance at the Devon School changed as World War II progressed. The male childs either thirstily awaited bill of exchange, preferred to enlist in the country of war they wanted, or did non desire to travel at all. The pupils at the school were forced to make activities for enjoyment since old 1s could non be played because of deficiency of stuffs. When a friend returns from the war, the male childs at Devon got a existent sense of what the war was like. The male childs learned that traveling to war was non all merriment and games like they had anticipated. The influence World War II had on the characters in A Separate Peace and life at the Devon School, was clearly depicted through their actions and activities. The beginning of the novel allows the reader to acquire a feel of what the Devon School was like during that clip period. Students of war age were invariably go forthing Devon to travel to the war, either by pick or by bill of exchange. Whether childs wanted to travel or non, the expectancy was ever present. As winter approached the Devon school, so was the infringing shadow of the war. The male childs were called out to assist shovel free a troop train trapped by snow-blocked paths. The experience # 8220 ; brings the war place # 8221 ; for all of them, and they realized they would hold to confront a important determination really shortly. Maturity leaps upon them, whether they # 8217 ; re ready for it or non, at the stamp age of 17. The exhilaration of the war had gotten to everybody at the school, including the staff, and made it a helter-skelter topographic point. The male childs were able to acquire away with disobeying the regulations. Many pupils cut category, and left schoo l evidences frequently and were non penalized. When Leper returned from the war the male childs realized that take parting in the war wasn t all merriment and games, and that a batch of bad things happened. When Leper told Gene how he had been discharged on charges of insanity, Gene blew up at Leper. Gene had thought the war was a good topographic point, and the impression of a Section Eight Discharge was non what he wanted to hear. It wholly ruined Gene s ideas and his hopes. Gene was wholly set on enlisting in the ground forces, to see what so many other s were sing, until Leper informed him of the war s negative facets. Leper, more defeated than anyone, did non portion his ground for returning place with everyone. He was ashamed, and did non desire to portion the horrors of war with everyone. Scarcity of popular stuffs made it hard for the male childs at Devon to go on with some normal activities. Finny, the athletic male child he was, made up Blitzball, a game named after the celebrated Blitzkrieg ( a German war maneuver ) . The game of class was successful in maintaining the male childs busy. Along with athletic creative activities, the male childs started a nine called The Super Suicide Society of the Summer Session, a nine which about six male childs signed up for. The nine met about every dark, and had particular inductions for the members. The nine was designed to give the male childs something to make because they were unable to take part in the regular things they did. The male childs at Devon were non holding the same sort of school twelvemonth that they had had in the yesteryear. Partially because of an interuption in their day-to-day lives. World War II had a strong influence on life in the novel A Separate Peace. The writer displays the influence through the character s actions and activities. The pupils at the Devon School were overwhelmed with the thought of war, and were thirstily expecting their going to an country of it. However, when a good friend returned from the war with a different thought of how it was, the male childs rethought their avidity. The male childs were forced to do up games and such to take part in to maintain them occupied when they weren t perusal. This novel showed that like with other major historical events, war can wholly change a manner of life, altering everything from personalities to activities.

Comair AirCrews Operations Management Case Study

Comair AirCrews Operations Management - Case Study Example This research, planning and analysis report aims to analyze the development of the available system of Comair which is a well established airline company in the US. This report will make a deep study and analyze Comair' AirCrews Operations Management and scheduling system. This report is based on a detailed analysis of the new system implementations at the Comair's AirCrews Operations Management and scheduling. Comair already has a working system for the AirCrews Operations Management and scheduling, but because of different developments in technology as well as the emerging requirement for improved business management a better system is now needed for the airways to manage its crews. The main objective for this analysis is to determine the main factors with regard to the adoption of a new system. The various tools like SWOT, PESTLE, and Value Chain Analysis are being used. Comair's business strategy is based on customer satisfaction. Comair is a well accomplished air line of the US and now has almost 7000 airline professionals. These employees are very cooperative in their dealings with the passengers. The airline operates more than 1100 flights everyday and carries about 30000 passengers. Comair due to its best performance has won an award and is the leader in the regional air transport carrier industry (Case Study). Thus the developments in the business of Conair has made it imperative to establish a better organizational policy to meet its enhanced customer management requirements. Therefore Comair has resolved to effectively establish some policy with regard to its overall management process. Not to mention this management process include personal management, staff management, flight schedule and other areas of air crew operation. This will aid the management to provide customers with more quality services thereby earning customer loyalty. Comair IS/IT Strategy Comair has well-known IS/IT Strategy. The IS/IT Strategy aims to develop a new system which will aid in better functioning and performance of the crew when compared to the already existing crew scheduling and management system. This new IS/IT Strategy has been developed to over come the problems which exists with the old system making it harder for the overall management and the proper functioning of the crew. The present system of was actually implemented about 20 years ago and was developed by the SBS legacy system developers. Comair IS/IT Strategy development motives The existing SBS legacy system of the airline is not effective with regard to the handling of the ever increasing schedules. The system was developed in a very old programming language - FORTRAN. The outcome is that the system is not every effective to the present day functioning as the language does not have good user

The Second Red Scare Essay Example | Topics and Well Written Essays - 1500 words

The Second Red Scare - Essay Example After the downfall of Hitler, emerged common terror and opposition that led to the Cold War. The Second Red Scare occurred after the World War II. Hostility mounted as the US government arrested, deported and investigated citizens suspected of being Un-American. Under President Truman’s administration, anyone suspected of membership to the CPUSA was guilty of treason. Suspects were fired from their jobs. However, losing jobs was less of a blow than being socially banished and blacklisted (â€Å"The "Second" Red Scare:  Fear and Loathing in High Places, 1947-1954†) People from the movie industry — actors, directors, writers, and studio executives — were subpoenaed by the US Congress’s House Un-American Activities Committee (HUAC). News and entertainment media people, including those in the television and radio shows were likewise summoned.  Soon after, the media began its own Communist manhunt. Every assembly gathered and published the names of m edia people believed to be un-American in their political principles. There was an air of panic and distrust everywhere.  What inflamed more public unease in America was when the Soviet Union had effectively launched its first atomic bomb in 1949.   The US then realized that the country was faced with threats of nuclear warfare.  The government immediately commenced the investigation of the probability of the US atomic secrets leaked to the Russians by American Communists. High-status court proceedings concluded the conviction and execution of  the Rosenbergs in 1953 (â€Å"The "Second" Red Scare:  Fear and Loathing in High Places, 1947-1954†). Julius and Ethel Rosenberg, under the Espionage Act, were found guilty of conspiracy to commit espionage for the Soviet Union from 1944 to 1950. The Rosenbergs had been fundamentally involved in a Communist undercover agent circle that leaked US national defense secrets, particularly drawings/sketches of high-explosive lens p atterns and the US atomic bomb, to the Soviet Union (Parrish). Senator McCarthy, McCarthyism and the Witch Hunt The fifties era was enveloped with concern over treachery and the "Communist menace." In the middle of this menace was the Senator from Wisconsin, Joseph McCarthy. McCarthy served his first term as an infamous backbench partisan (Unger). To guarantee his political victory in the upcoming election, he took advantage of the country’s panic against Communism. On his most famous speech on February 9, 1950, he made his impact by naming 205 people in the State Department who were allegedly recognized affiliates of the American Communist Party. In his speech, he proclaimed, â€Å"I have here in my hand a list of 205, a list of names that were made known to the secretary of State as being members of the Communist Party and who nevertheless are still working and shaping policy in the State Department† (McCarthy). This caused national alarm and called for immediate inv estigations of the subversive activists. McCarthy became the chairman of the Government Committee on Operations of the Senate, all the more extending his power to examine the nonconformists. For two years, he persistently questioned several government departments, the media people, the clergy, and other prominent sections of the US society. The national terror stemming from the witch-hunts and communist threats became branded as

Marketing Essay Example | Topics and Well Written Essays - 1750 words - 12

Marketing - Essay Example Eventually, the product got to the stage of market development where the parent company described its target market, the market share, the sales, planned value proposition, and their profit goals. Finally, McDonald carried out a business analysis on the product through a review of its profit projections, costs, and sales to define if it fits into their company objectives. After this stage, the product was pushed to the product development, where they created McLobster. They consulted specialists in seafood. Finally, McDonald performed their test marketing by bringing McLobster, as well as its marketing program, into the real market conditions. At this point, they offered McLobster to its target market at particular locations. Test marketing for a company like McDonald is quite easy since they experimented with a product like McLobster at their own restaurants by carrying out local and small promotions and offering it under â€Å"NEW† on the menu. However, McLobster was not profitable enough for McDonalds to commercialize it, although, it is given as a seasonal product (Mills 35). Cited as one of the most notorious brand missteps of all, it was launched buy Coca Cola in the mid-80s in an attempt to stay ahead of its competitors during the famous â€Å"cola wars†. It was introduced in a way that made regular coke drinkers feel like they did not matter to the company, which led to a product boycott (Haig 23). This cola was introduced in the early in 90s and had no lime/lemon flavor unlike other clear and carbonated drinks, although it also did not possess the usual flavor prevalent in colas either. The soda, despite an expensive and glitzy media campaign, failed to catch. They lost millions trying to guess at straws and have not fully recovered yet (Haig 40). This error has informed most competitors not to change acceptable norms like cola colors. This burger was launched by McDonalds at a cost estimated

Digital Audio Industry Essay Example | Topics and Well Written Essays - 1750 words

Digital Audio Industry - Essay Example There is, however, a transition in progress. Much of the audio equipment used today is digital inside. The development of digital technology in the last half a decade has been significant to changing the way people communicate. The market is set to welcome a digital audio networking technology. The various advantages of digital over analog signals include that you can pick up or transmit multiple audio signals over a single connection. Digital signals are also less prone to attenuation and noise, and the degradation and delay that the multiple A/D and D/A conversions can be avoided. The process of audio distribution, processing, and even mixing can be undertaken in a digital domain. Despite these advantages, however, digital distribution has not become as popular as investors would have hoped or expected. Unfortunately, the principle reason for the lack of popularity and the low rates of sales is quite simply that the digital products offered so far can be described as both proprietary and inflexible. A viable product to introduce to the market at this point - to put an end to this digital resistance is one that is groundbreaking in the field of digital audio networking technology. ... t will open the doors and pave the way for digital technology to live up to its full potential; a product that links together all the benefits of digital audio technology and makes these accessible to users across Australia and the world will truly be able to leverage digital technology for future enterprises and innovations in the field. Market Analysis Although the market research information on digital audio usage in Australia is not widely available, it is viable to regard the situation in the United States as something of a case study comparison to the situation in Australia. In the United States, one of the most telling examples of the problem surrounding digital media is provided as an example by Sirius Satellite Radio. According to one US-based market research company, Bridge Ratings (2006) projected that the weekly come for analog radio would slide from about 95%, where it is currently, to 70% by 2020. This is an indicator for increased demand of the digital technology. In their 2006 report, Bridge Ratings established that satellite radio should reach over 34 million users by 2010 and 60 million by 2020. A condition of this, however was that the satellite radio/digital radio model would have to alter its current status of only very small market penetration. The market penetration was estimated to be about 555,000 by year end and this was noted to be best efforts to have HD improving to almost 20 million in 2010 and 46 million by 2020. Another part of the problem was evidence that the advent of HD radio essentially coincided with the growth of Internet radio. Internet radio, unlike digital audio and its presentation in satellite radio, is highly popular. It is also set to benefit greatly from pervasive Wi-Max or Wide Area Wireless Access which will bring

Macbeth, The Odyssey, Beowulf and Gulliver's travels Essay

Macbeth, The Odyssey, Beowulf and Gulliver's travels - Essay Example To spur Macbeth into action, Lady Macbeth indicates she is the stronger character because â€Å"I have given suck, and know / How tender ‘tis to love the babe that milks me: / I would, while it was smiling in my face, / Have plucked the nipple from his boneless gums / And dashed the brains out, had I so sworn† (I, vii, 54-58). Although guilt forces him to go through with the murder of the king, Macbeth becomes a victim to a new kind of guilt following the murder that far surpasses anything he had experienced before it. When Macbeth willingly participates in murder, this quickly escalates to massacres of perceived enemies and the propagation of lies and deceits as a means of maintaining the perception others have of him. As Macbeth confesses to his wife his fears regarding his inability to say ‘Amen’ (II, ii) following his first murder, she consoles him and warns him against the future both share, â€Å"These deeds must not be thought / After these ways; so, it will make us mad† (II, ii, 32-33). Despite this warning, though, neither character seems capable of escaping the inevitable deterioration of the soul that their actions have brought upon them. Because of this guilt, Macbeth begins seeing ghosts of friends he has murdered on the suspicion that they might accuse him of Duncan’s murder and Lady Macbeth goes insane in an attempt to cleanse herself of the guilt that has infected her soul. Like Macbeth, a great portion of Odysseus’ tale is brought about as a response to guilt. He has fought well and bravely before Troy and, at the beginning of his story, is preparing to return home to his wife Penelope and the young son he has yet to meet. However, in willingly joining in battle on Troy, which was strongly associated with ideas of family and home, Odysseus has committed a crime that must be atoned for. Zeus makes this clear in

Marketing Essay Example | Topics and Well Written Essays - 250 words - 52

Marketing - Essay Example First and foremost, SWOT analysis helps to evaluate the internal and external environment of the program where it will implement. This will help the health care institution or program to determine the amount of material needed for the installation of the program (Wijngaarden, Scholten, & Wijk, 2007). It will help evaluate possible strength, weakness, opportunities and threats to the new service or new health care program. Considering the case of Coventry Health Care Company that implemented SWOT analysis for its planning and initiation of service, it was clearly noted that the company had to change its implementation plan because they evaluated that their infrastructure can undergo a lot of threats. The only way that helped Coventry health care company understand the threats was the usage of SWOT analysis before their entry in the market (Wijngaarden, Scholten, & Wijk, 2007). Thus, it can be said that SWOT analysis is a very effective marketing took that can be applied carefully to determine possible threats or strengths for the new service in the market. Usage of SWOT analysis is highly recommended in health care industry. Wijngaarden, J., Scholten, G., & Wijk, K. (2007). Strategic analysis for health care organizations: the suitability of the SWOT-analysis. The International Journal of Health Planning and Management, 27(1),

Succession Planning of A.C. Milan Research Paper

Succession Planning of A.C. Milan - Research Paper Example The soccer team plays in Series A league. A.C. Milan was established in 1899 by Herbert Kilpin and Alfred Edwards among others. The soccer team has its entire history in the top Italian football flight with an exception of 1982–83 and 1980–81seasons popular as Serie A between1929–30 (Singer, 2010). The club’s owner is former Prime Minister of Italy with a controlling shareholding by Mediaset Silvio Berlusconi as well as Adriano Galliani, the vice-president. The soccer team is ranked as a wealthy and most valuable asset in the Italian, as well as world football. The soccer team was one of the founding members of G-14 group (now-defunct) in Europes leading football clubs as well as the replacement, European Club Association. Milans subsequent seasons of success were derived from the former player, Carlo Ancelotti. His November 2001 appointment allowed Ancelotti to take Milan to 2003 Champions League final. However, the soccer team was defeated Juventus through penalty shoot-out to secure the sixth European Cup for the club. The members won scudetto between 2003 and 2004 prior reaching 2005 Champions League final (Hastings, 2014). The focus also started with a beating from Liverpool through penalties irrespective of the lead of 3–0 during half time. Mission: â€Å"To maintain the balance of management and of accounts both to support sporting excellence and the activities associated with the expectations of our clients and our stakeholders. The economic and financial management oriented to structural sustainability must be in compliance with the provisions of UEFA Financial Fair Play† Changes in the soccer teams include movement in diversified lines of business, alternate global markets, and new technology demanding for new attitudes among soccer soccer team managers and with different competencies, talents and qualifications the A.C Milan soccer team believes in career development among the

What you do for a living Essay Example for Free

What you do for a living Essay Ever wonder why it is that you do what you do for a living? Or why you ever chose to go into the career of dental hygiene in the first place. We’ll I got my answer just the other day as I was practicing my clinical hygiene skills. When I heard that I was having a patient come in that was physically and mentally challenged, I had no idea what was going to be presented to me as a clinician. John Doe showed up and when I went out to get him he had a care taker with him. He had to be lead and helped to my chair for observation. Not knowing his medical history I really had no idea of what kind of special needs patient he was going to be. At first when I asked him to take a seat at my chair he just stood there and did not even say a word. I was nervous not knowing if I was handling the situation well enough. His care taker finally said in a forceful voice, â€Å"John sit down!† I was trying to communicate with him in a friendly way, and I could tell that he was really nervous about the appointment. As I went through his medical history with his care giver, I found it very frustrating that she did not know why he was taking any of these medications. However, there was a list of his conditions, so I had to use my best judgment. Also the company had no information on his dental history. I personally don’t think he ever had a dental history, which really bothered me to know that he wasn’t getting his teeth taken care of. John has Down syndrome, with severe mental retardation, along with many other conditions, most of which I found to be linked to each other. As we started leaning him back in the chair I could tell that he was unsure if he liked what was going on. I found that I had to adjust my level to almost a kid style of learning, showing everything I did before I proceeded onto the next step. I continued talking to him about each step. When I asked him, â€Å"John do you brush your teeth?† He replied the only way he could, with a sign, his caregiver then told me he was saying yes. This was great news; I got some communication out of him, which meant that he was feeling a little more comfortable? As I did the periodontal assessment I was amazed at how much biofilm was on his teeth. Every tooth was completely covered with biofilm and it was even colored it had been there so long. Also he had some mobility on a few teeth. I asked  his caregiver if she was able to brush their patient’s teeth, and she mentioned that they have to have a certain approval to do so. I mentioned that it would be beneficial for John’s health, for her to get approved, due to his limited dexterity to properly take care of his own oral hygiene. John ended up being rated a 4/3.5 deposit evaluation. After John left the clinic I thought to myself AHA, this is why I got into dental hygiene, is to help people in need. This new knowledge will affect patient care in the future as a student. I will not be so quickly to judge whether or not a physically and mentally challenged person will be easy to treat. Seeing this patient made me realize how difficult it is to be a clinician, and how you have to adjust yourself to each individuals needs. It really does take a lot of extra time to focus on proper oral hygiene care for these special patients. My patient care as a future dental hygienist will be definitely affected. I realize now that there are a lot of people, especially special needs patients that aren’t getting the oral health care they need and deserve. As a future dental hygienist I know that we need to get out into the public and fight for our services to be utilized for patients that are lacking oral health. People like the special needs patients, and people in nursing homes, will be a huge target population for me. I have now seen proof that the systems taking care of these people need to be educated, and shown how to properly utilize oral health and the link to the body as a whole. It would be nice to get some of my own programs going in order to further benefit these patients. Most likely after seeing what I saw with this patient, I will do volunteer work and help the people that have the least likely opportunity to oral health care. After my experience I remember why it is that I am working towards a career in dental hygiene. I will be able to practice my clinician skills and put forth the effort to benefit not only my patients as a student, but when I start practicing in the private dental office. My other focus will be on educating the communities that are underserved. Now, it’s time to get out there and start promoting oral health and overall health and putting my hygiene career to use.

Survey on Chocolate Essay Example for Free

Survey on Chocolate Essay A delicate tree, cacao is only grown in rain forests in the tropics, usually on large plantations, where it must be protected from wind and intense sunlight. The tree is harvested twice a year. Milk chocolate was invented in 1876 by a Swiss chocolatier, Daniel Peter (1836-1919) of Vevey, Geneva. Daniel Peter successfully combined chocolate with powdered milk to produce the first milk chocolate. Today, the finest chocolate is still made in Switzerland, and the consumption of milk chocolate far outweighs that of plain chocolate. Chocolate was introduced to the United States in 1765 when John Hanan brought cocoa beans from the West Indies into Dorchester, Massachusetts, to refine them with the help of Dr. James Baker. The first chocolate factory in the country was established there. †¢ Chocolate Glossary Unsweetened Chocolate: It is also called baking, plain or bitter chocolate. Since no sugar has been added to the chocolate it has a strong, bitter taste that is used in cooking and baking but is never eaten out of hand. Bittersweet Chocolate: Still dark, but a little sweeter than unsweetened. It is unsweetened chocolate to which sugar, more cocoa butter, lecithin, and vanilla has been added. It has less sugar and more liquor than semisweet chocolate but the two are interchangeable in baking. Bittersweet has become the sophisticated choice of chefs. It contains a high percentage (up to 75%) of cocoa solids, and little (or no) added sugar. Semisweet Chocolate: Slightly sweetened during processing, and most often used in frostings, sauces, fillings, and mousses. They are interchangeable in most recipes. The favorite of most home bakers. It contains a high percentage (up to 75%) of cocoa solids, and little (or no) added sugar. German Chocolate: Dark, but sweeter than semisweet. German chocolate is the predecessor to bittersweet. It has no connection to Germany; it was developed by a man named German. Milk Chocolate or Sweet Chocolate: Candy bar chocolate. Chocolate to which whole and/or skim milk powder has been added. Rarely used in cooking because the protein in the added milk solids interferes with the texture of the baked products. It contains approximately 20 percent cocoa solids. White Chocolate: Many people might argue that white chocolate is not really chocolate. It is made from sweetened cocoa butter mixed with milk solids, sometimes with vanilla added. Since cocoa butter is derived from the cocoa bean, then we can only conclude that real white chocolate is indeed chocolate. Conveture: A term generally used to describe high-quality chocolate used by professional bakers in confectionery and baked products. The word means to cover or to coat. It has more cocoa butter than regular chocolate. Its specially formulated for dipping and coating things like truffles. Chocolate of this quality is often compared to tasting fine wine because subtleties in taste are often apparent, especially when you taste a variety of semisweet and bittersweet couvertures with different percentages of sugar and chocolate liquor. †¢ How Chocolate Is Made Cacao trees are often interplanted with tall shade trees to protect them from direct sunlight. Pods grow on the trunks and larger branches of the trees and take five to six months to ripen. Fruit on the higher branches are harvested with blades on long handles and lower branches are cut with machetes. The pods are cut open with machetes to reveal between 20 to 40 beans each, surrounded by a mass of stickly, white pulp. Traditionally, this was done immediately after harvest; today, pods are sometimes first stored whole for a few days to prime them for fermentation. Fermenting begins when the beans come into contact with the air. Here, a workrt uses a stick to gauge the depth of the mass in a vara, or measuring box, to determine the wage of the harvester, before transferring it to the fermentation bin. During fermentation, the pulp disintegrates, producing steamy heat and a pervasive, yeasty, sour smell. It is at this point that the beans first develop thier complex characteristics. Drying of the beans after fermentation is done on slatted wooden trays in the open air. The beans are spread out evenly and raked periodically so that they dry uniformly. As the beans dry, their colors deepen, turning them into a carpet of sepia, umber, and mocha. Aeration of the dried beans during storage is important to prevent the formation of mold. A worker tosses beans with a shovel to expose them evenly to the air. Grading of the beans is done mechanically at the larger farms; smaller producers do it by hand. From baskets, the dried beans are transferred to burlap bags and transported to local selling stations, where they may be bought by large companies for export. Arriving at the chocolate mills, the beans undergo a thorough cleaning, followed by the roasting which brings out the particular flavor of each variety. Throughout this process, a constant and exact temperature must be maintained. Correct roasting is exceedingly important since under-roasting leaves a raw taste and over-roasting results in a high pungent or even burnt flavor. Now comes the cooling, shelling, and winnowing, from which the cocoa beans emerge cleaned and ready for blending. This important process requires expert knowledge and skill. Not only must the beans be selected which will produce the best chocolate flavor, but uniformity of blend must be preserved year in and year out. After the blending, the cocoa beans are milled or slowly ground between great heated millstones. Under heat and tremendous pressure, the cocoa butter melts and mixes with other parts of the beans forming the ruddy chocolate liquor. The fragrant chocolate odor is now noticeable. The liquor is then treated according to the product to be made. For unsweetened chocolate, the liquor is poured into molds and cooled rapidly in refrigerating rooms. Then the cacao emeres in familiar form, as bars of chocolate, ready to be wrapped and sold. †¢ Storing Chocolate Keep the chocolate in a cool, dry place. Chocolate is best kept at around 68 to 72 degrees Fahrenheit, the temperature of a pantry or dark cabinet. It has a shelf life of approximately one year. The normal air conditioned room provides adequate protection. Freezing chocolate is not recommended; when you freeze it and then thaw it out, it will have a greater tendency to bloom. NOTE: Bloom is the white, filmy reside that can develop on chocolate. This usually happens when the chocolate is stored in a warm place, but can happen when you freeze it. Chapter-IV: Research Methodology A)PRIMERY DATA :- As we are doing the Survey of Chocolate we have found that there many people don’t like to eat Chocolate due to various reasone and there are many people who don’t want to shift to another brand of Chocolate due to there taste. There are also some type of people who has interested in chocolate but they can not effort if bcoz of high price for it but some people for this survey they have suggested to 1. To reduce some price of chocolate 2. To make diet chocolate 3. To make spicy chocolate B)SECONDERY DATA:- Adventages :- †¢ IT makes Refreshment †¢ IT reduces calostrol by eating it 2_3 times a week †¢ IT is often classified as a non –healthy food or normally calledtunk food †¢ Dark chocolate is beneifits to the body by medical and scientific reasearcher †¢ dark chocolate may help to avoid heart disease due to presencer of antioxidants Disadventages. †¢ Chocolate is a calorie rich food with a high sugar and fat content, so regular consumption of chocolate requires reducing the caloric intake of other foods. †¢ Chocolate contains a variety of substances, some of which have addictive properties e. g sugar, theobromine and caffeine which are stimulating and mood elevating and phenethylamine which can cause endorphin releases in the brain †¢ chocolate has been linked to nervous tension as well as migraine headaches because it contains compounds known as vasoactive amines that can dilate brain vessels triggering headaches in susceptible individuals. †¢ It has high levels of arginine which is required in the replication of the herpes virus. Chocolate should be avoided by those with active or recurring herpes infections.

Legislation and Regulation for Money Laundering

Legislation and Regulation for Money Laundering Finance and Investment Law – Money Laundering Current Legislative and Regulatory Arrangements Money laundering is a menace. Tainted funds from drugs traffic and terrorism are the prime causes of the recent round of energetic legislation designed to make life more difficult for the launderers. The European Directive on Money Laundering has been followed in the UK by primary and delegated legislation. The aim is to deter laundering by well-focused use of the criminal law and, at the same time, to obstruct it by compelling banks and other persons and institutions in the financial services industry to ask more questions, keep more records and divulge more information. The money laundering legislation does not bear directly on the civil law, but, it will profoundly alter professional practices and is bound to filter back into the setting of standards which determine the incidence of civil liability. The huge profits of the drugs industry are gained ultimately from thousands of users who will never so much as contemplate recourse to the civil law. It is different in the case of theft, fraud and corruption. There the victims and their insurers have economic power, and the sums at stake are often large enough to justify a restitutionary campaign in the courts. Tracing is a weapon against laundering. It allows value held in one form at one place to be located later in other assets in another place. It lengthens the victims reach. Successful civil campaigns have been waged. The most notorious is the insurers recovery of assets derived from the Brinks Mat robbery. Often the defendants are not the principal rogues but others to whom the money has come or through whom it has passed. To the victim of a massive fraud, a bank or firm of lawyers or accountants will seem the most promising defendant, if the facts will only support a claim against them. This aggressive opportunism on the part of victims is a factor to be borne in mind as the law settles the conditions of the various restitutionary and restitution related liabilities which can be brought into play. In one recent case the plaintiff had been cheated of millions of dollars in Amsterdam. A sophisticated laundering operation had passed the money through many accounts in different names in different parts of the world. The plaintiff nonetheless traced a large part of it to a legitimate property development in London, and the development company had to make restitution. The same problems encountered in restitutionary campaigns after fraud are also met in more innocent contexts, as where money is paid away by mistake or on a basis which fails. Even in cases of the less disreputable kind the fact that the law will allow the value of one asset to be traced into another can confer great advantages. It will sometimes allow a plaintiff to extend a priority against an insolvent by enabling him to claim it, not against the asset with which he originally parted but against another to which its value can be traced. And it will sometimes allow a plaintiff to leapfrog the immediate recipient and claim against a third party who received, in different assets, value which proceeded from him. For all its utility tracing is one of the least perfectly understood areas of the law of restitution. It is caught on the horns of a dilemma. The longer its reach and therefore the greater its potency against fraud, the more difficult it is to describe exactly how it works; an d the more one insists on the need for an accurate and intelligible account of how it works, the greater the danger of shortening its reach. But there is no real doubt as to how this dilemma must be resolved. The law cannot tolerate figures which are beyond rational description. If there turn out to be limits to what can intelligibly be done by tracing, other weapons will have to be invoked. The law of tracing and claims contingent on tracing will soon settle down. Less stable in the medium term may be the law relating to or affected by restitutionary defenses. The introduction of the defense of change of position is already transforming the law of restitution. In one bound it has put the English law of unjust enrichment in closer touch with German law, and it may yet indirectly effect a civilian transformation of our approach to the cause of action itself. Festina lente may be the order of the day. The down to earth English approach may in fact be preferable. It is a great virtue of the English law of unjust enrichment that it talks in terms of very familiar reasons for restitution and does not go in for the metaphysics of causa and the absence thereof. Canada has succumbed to the temptation to start looking for sufficient juridical cause. The danger of that language is all the greater when it is not underpinned by mature civilian doctrine: it does not tell us why or wh en restitutionary rights arise but merely conceals the absence of an intelligible answer to those questions. Whatever larger changes it may portend, the new defense indubitably provides a new strategy for reconciling the interest in restitution with the interest in the security of receipts. As it takes over the protection of the latter it encourages a liberalization of the restrictive attitudes to the grounds of restitution. Those restrictions were previously the blunt instruments for the protection of that interest. The new focus on change of position also entails more attention to other defenses in its immediate vicinity. In this paper, bona fide purchase, ministerial receipt and passing on assert their independence. Counter-restitution impossible also declines to be absorbed into change of position but appears to be destined to have little future as an absolute defense. The Society of Public Teachers of Law once again stands in debt to those who gave up their time to attend these seminars and, especially, to the judges who were kind enough to take the chair. Lord Justice Millett chaired the seminar on tracing and Lord Goff chaired the seminar on defenses. We are most grateful both for their generous surrender of free time, if indeed a judge can these days be said to command any of that valuable commodity, and for the learning and wisdom with which they brought order to the discussion (United Kingdom Model Agreement, May 2003). Case Example In AGOSI v. United Kingdom the Court was faced with the question whether the imposition of a confiscation necessarily implies that the owners of the confiscated property should have been afforded the same rights as those granted to everyone in the determination of a criminal charge. The German company AGOSI had suffered a considerable economic loss when the UKs Customs Excise department had seized and eventually forfeited golden Krugerrands to a value of  £120,000 that had been illegally imported into the United Kingdom. Defendants X and Y were caught by UK Customs Excise officers as they attempted to smuggle into the United Kingdom on 2 August 1975 the golden Krugerrands they had bought on the same day from AGOSI in Germany (M2 Presswire, March 1, 2004). Because the cheque presented by them for payment had been drawn without provision, the sale contract was ab initio null and void and AGOSI had retained ownership of the Krugerrands. AGOSI initiated several procedures in the Unit ed Kingdom for restitution of the confiscated Krugerrands but was unsuccessful. AGOSI therefore took the case to the European Court of Human Rights, complaining that the confiscation amounted to a procedure for the determination of a criminal charge in which it had been denied the fair trial rights laid down in Article 6 of the European Convention. The Court responded that: The fact that measures consequential upon an act for which third parties were prosecuted affected in adverse manner the property rights of AGOSI cannot itself lead to the conclusion that, during the course of the procedures complained of, any criminal charge, for the purposes of Article 6, could be considered as having been brought against the applicant company. As a general statement this is undoubtedly true. The mere fact that persons own property that is being confiscated does in itself not necessarily imply that a criminal charge is being brought against them. When, for example, instrumentalities of an offence are being confiscated, that does not necessarily imply that a criminal charge should be brought against the owners who may very well have not been implicated in the offence in any way. Confiscation of proceeds from crime as a matter of fact often implies that the person who is being prosecuted is not the real owner. Nine years after AGOSI, the European Court of Human Rights arrived at a similar decision in Air Canada v. United Kingdom, which again involved a seizure by the UK Customs Excise, this time of an aircraft on board which drugs had been found on several occasions, including a few days earlier. The aircraft was only seized temporarily for a few hours until Air Canada paid a sum of  £50,000. 116 The European Court agreed with the English Court of Appeal that the case did not concern an in personam procedure but an in rem procedure and therefore did not require that mens rea of the owner or the possessor was established. This, as well as the fact that non-payment of the sum could not give rise to criminal prosecutions, unlike some out-of-court settlements (transactions) and that the procedure did not involve the intervention of criminal courts at any stage, induced the Court to reach the conclusion that the action of the UKs Customs Excise department did not amount to a criminal charge in the sense of Article 6 of the European Convention on Human Rights. It is submitted that this decision is flawed. The case law of the European Court of Human Rights regarding the applicability of Article 6 to confiscation procedures should be seen in close connection to its case law regarding the right to property, entrenched in Article 1 of the First Protocol to the European Convention on Human Rights. In AGOSI the Court held that an import prohibition on golden coins constituted a law necessary to control the use of property and that the seizure and confiscation of the Krugerrands were consequently measures taken in accordance with this prohibition and were therefore governed by the second paragraph of Article 1 of the First Protocol. The Court ruled in the same sense in Air Canada. The text of Article 1, however, prompts the question whether confiscation of proceeds from crime should not be considered a deprivation of property under the first paragraph of this provision: 1. Every natural or legal person is entitled to the peaceful enjoyment of his possessions. No one shall be deprived of his possessions except in the public interest and subject to the conditions provided by law and by general principles of international law. 2. The preceding provisions shall not, however, in any way impair the right of a State to enforce such laws as it deems necessary to control the use of property in accordance with the general interest or to secure the payment of taxes or other contributions or penalties. This question was answered in the negative in Raimondo v. Italy, which concerned seizure and confiscation of real estate that was derived from mafia practices. It was held that although it involves deprivation of possessions, confiscation of property does not necessarily come within the scope of the second sentence of the first paragraph of Article 1 of Protocol No. 120 The Court referred to its prior judgments in AGOSI and Handyside, in which the Court seemed to have considered confiscation as a preventive measure. This was undoubtedly the case in Handyside where the Court held that the seizure, confiscation and destruction of obscene publications constitute a law necessary to control the use of property and were thus governed by the second paragraph of Article 1 of the First Protocol. These measures effectively prevented further distribution of the publication. It is, however, submitted that the confiscation of the illegally imported Krugerrands in AGOSI did not constitute a preventive measure as it did not pertain to the use of the property but only to certain economic-political goals that were set by the British Parliament. The (possession of) property was not unlawful per se at most; the confiscation dealt with derivative contraband, but not with per se contraband. An even more flagrant example is that of M v. Italy, a case decided by the European Commission of Human Rights, in which it was accepted that the confiscation of proceeds from crime under the Italian anti-mafia laws pursuant to a reversal of burden of proof did not fall foul of Article 6 of the Convention nor of Article 1 of Protocol No. 1 as these confiscation measures were preventive and hence did not amount to a criminal penalty. Although all these cases differed from the earlier mentioned case of Welch v. UK (in which the Court did accept the criminal nature of the confiscation of drug trafficking proceeds) 124 in that the imposition of these confiscations did not require that the person was found guilty of a criminal offence, it is submitted that the punitive character of these confiscations could and should have been deduced from the possibility that the owner might avoid confiscation by demonstrating his innocence – a possibility which was explicitly acknowledged by the European Commission and the Court of Human Rights. In this perspective, it is useful to refer to the line of reasoning adopted by the American Supreme Court which explicitly deduced the punitive nature of in rem confiscations from the fact that confiscation is excluded in case owners can demonstrate exceptional innocence. It inevitably follows from this line of reasoning that the confiscation in AGOSI amounted to a penalty, as it wa s at least in part based on guilt of the owner. In Air Canada the punitive nature of the seizure of the aircraft as an instrument of crime was even more blatant, as it was not the aircraft as such that constituted the contraband, but the drugs that had been found on it on earlier occasions. It should be equally clear that the confiscation of assets belonging to a mafia member and presumably derived from an illegal origin, though termed preventive, is in fact nothing else but a criminal penalty. Given the absence of a formal international legislator, it is not surprising that the influence of soft law has been especially notable on the international level. The contribution of international soft law instruments to the fight against money laundering is impressive. One of the earliest international initiatives undertaken in the field of money laundering was the Recommendation No. R (80) 10 adopted by the Committee of Ministers of the Council of Europe on 27 June 1980 entitled Measures against the transfer and safeguarding of the funds of criminal origin. The first international instrument to address the issue of money laundering specifically was the Basle Statement of Principles of 12 December 1988, issued by the Basle Committee on Banking Regulations and Supervisory Practices. The Basle Committee, which comprises the authorities charged with banking supervision of twelve western countries, thought it necessary to take action against money laundering lest public confidence, and hence the stability of banks, should be undermined by adverse publicity as a result of inadvertent association by banks with criminals. Regardless of the fact that the primary function of banking supervision is to maintain overall the financial stability of the banking system rather than to ensure that individual financial transactions are legitimate, the supervisors thought that they could not stay indifferent to the use made of banks by criminals. Money Laundering Regulations 2003 The new regulations replace the Money Laundering Regulations 1993 and 2001 and require any person who carries a relevant business to maintain certain anti money-laundering administrative and training procedures. In particular, the activity of dealing in goods by way of business whenever a transaction involves accepting a cash payment of 15,000 or more, will mean that the business needs to comply with the Regulations. Furthermore, records of identification evidence must be kept for at least five years following the end of the business relationship. Failure to maintain the necessary procedures is a criminal offence carrying a maximum penalty of two years` imprisonment and a fine. Research commissioned by BT and GB Group, has found two thirds (67 per cent) of top UK businesses are currently not compliant with new money laundering legislation that came into force on March 1, 2004, leaving their directors open to legal action and a possible two-year jail sentence. The Money Laundering Regulations 2003 require all UK businesses to prove the identity of their customers when handling cash transactions for goods of euro15,000 or more, and also to have adequate record-keeping procedures in place to demonstrate necessary checks have been undertaken. Furthermore, 40 per cent of companies that have implemented what they regard to be acceptable identity authentication processes feel they could still be victims of money laundering, and over half (53 per cent) of those with solutions in place fear that money laundering activity will increase over the next couple of years (The Daily Mail February 23, 2004). The new extended money laundering regulations make it a legal requirement for companies to have robust systems for customer validation and record keeping in place. However, research clearly highlights that organizations are confused about how to achieve compliance, and that there is a worrying lack of confidence in identity verification systems that are already in place. To help companies address this problem, BT has developed an online authentication service, called URU, in partnership with GB Group (Haynes, 2004). URU helps businesses protect themselves against the growing problem of identity fraud, and by helping them work towards achieving compliance with money laundering legislation it may even help keep directors out of jail. URU enables companies subscribing to the service to decide instantly whether to accept the identity claimed by an individual. It does this by asking a series of questions and comparing the information gathered to that held in the most comprehensive data se ts available in the UK, producing match or no match reports. The result is a faster, cheaper, secure and more convenient way to fight identity fraud. URU also provides businesses with an independent audit, thereby helping companies demonstrate compliance with the Money Laundering Regulations 2003. Other findings from the research include: A quarter of all respondents have no identity-checking process in place at all and have no plans to introduce one. Of those with defined and documented identity-checking processes in place, businesses remain confused about some of the basic terms of the legislation: o 34 per cent are unable to state the threshold value level of goods at which a money laundering check should be triggered o 10 per cent do not regularly ask for key identification documents such as a passport or drivers license. A quarter is unclear that directors are now personally liable for any breaches. There are marked variations in levels of compliance across different market sectors. Compliance is highest amongst financial services companies, with 62 per cent of stockbrokers and 55 per cent of Independent Financial Advisers (IFAs) already compliant, compared to only three per cent of car dealers and 23 per cent of luxury good companies (Dale, 2001). More than one in four companies feel that the cost of compliance will mean certain transactions will have to be refused, and 13 per cent see it as a cost that will have to be passed on to customers. The different levels of understanding about the requirements of the Money Laundering Regulations are a problem not only for businesses that need to comply, but also for the regulators aiming to crack down on this serious crime. It is in the interests of both parties to stem the rise of money laundering as a crime. Our URU system, which is designed specifically to help companies make large numbers of identity checks quickly and cost effectively, also helps organizations to meet the requirements of the regulations. Surveyors, estate agents, accountants, lawyers, licensed conveyancers and sellers of high value goods will now have had exactly a year to get to grips with the Money Laundering Regulations 2003 (Money Management; July 1, 2004). They are all caught within the range of business activities included in the regulations, and have had to set up internal compliance regimes. These involve regulation by the relevant authorities, training to ensure staff are alert to possible money laundering, the appointment of a money laundering reporting officer, identification procedures to check the details of all clients within the regulated sector and records of all identification checks to be kept for six years. Conclusion The objective standard for the suspicion of money laundering essentially provides the rationale for the know your client/know your business requirements. Failure to report a suspicion of money laundering is judged on the standard of whether a reasonable IFA would have been suspicious in all the circumstances. So what should make an IFA suspicious? The following are examples and should not be taken as an exhaustive list of circumstances that may give rise to suspicion. The important element is understanding what suspicion actually means. At the most basic level an IFA should be cautious of a client introduced through a third party or intermediary based in a country where drug production and trafficking, or terrorism is prevalent. This is not to say that suspicion should automatically arise in this context. It is perhaps only the background against which the reasonable IFA may later find grounds for suspicion. A transaction may have the requisite quality of suspicion where, without logical explanation, funds are routed in and out of the jurisdiction or between different accounts or institutions, or a transaction leads to financial loss. The settlement or payment following any transaction may also be suspicious if a client requests an unusual form of settlement. The term unusual will depend on the usual circumstances, but a request for payments in cash, or to a third party, or through a series of payments from an account may be suspicious. Recognizing a warning signal is the first step to complying with anti money laundering laws. If an unusual or unpredictable circumstance does arise which gives an IFA cause for concern, then the next step is to ask more questions. The answers to those questions will either allay fears or provide a foundation for reasonable suspicion. Bear in mind that although drugs and terrorism are examples of the crimes where money laundering cash is likely to be an is sue, the new laws relate to any proceeds, however small, from any crime, however petty it may seem. In particular, the new laws cover proceeds from tax evasion and benefit fraud. Various regulatory bodies have issued guidance to assist with the interpretation of the new laws. The guidance is also important to note because a court will take account of the guidance issued in a particular industry when applying the objective test as to whether someone knew or suspected money laundering. Bibliography Money laundering regulations. M2 Presswire; March 1, 2004. New laundering clampdown. The Daily Mail (London, England); February 23, 2004. Taken to the cleaners. Money Management; July 1, 2004. Haynes, A., Recent Developments in Money Laundering Legislation in the United Kingdom, JIBI (2004), 58–63. Dale, R., Reflections on the BCCI Affair: A United Kingdom Perspective, Intl Law (2001), 949–62. United Kingdom Model Agreement Concerning Mutual Assistance in Relation to Drug Trafficking (May 2003), reprinted in Mitchell, Hinton and Taylor, Confiscation.

Science I-search Essay -- Cloning Genetics Genes Essays

Science I-search When the word scientist is mentioned, the public most commonly accepts this word in a positive sense. Scientists are known to find the cure for diseases and heal people through their research. Not until the genetic revolution have scientists been shunned and viewed as malevolent to the community. When the term genetic revolution is used, I am pertaining mainly to the issue of cloning. After the new discovery by Scottish researchers, who were responsible for creating the sheep that captured the attention of the world, the society's reproduction and moral issues have taken a different meaning in life. Since this new discovery of cloning scientists now have more power than ever and along with this power comes great consequences. Disturbing the genetic make up of someone can result in being so positive that all will prosper, or so negative that the effects may be catastrophic to mankind. What I know: The issue of cloning entered my life at the end of my tenth grade year. At such a young age, the topic of a person who was identical to another person was "cool" when I was first introduced to the idea. Then I realized how unbalanced our world could be if mass production of cloning was to occur. The issue of being responsible for someone's future is disturbing to a great deal of our society. The majority of people believe that God is the only one that should be responsible for creating and putting together the uniqueness of a human. In some forms, cloning can be positive because research can possibly explain on what exactly caused the death of an individual by cloning that person and testing for the exact cause of death. All that I have learned and come to comprehend about cloning has come from a Christian point o... ...ibly be disturbed for thousands and thousands of generations to come. That's why I take the opinion of Doctor Dixon when he states that, "the world must go under cohesive legislation backed by global agreement." If agreement is established in this sense then at least we can act as a true united society while traveling into the genetic revolution. Works Cited Page 1.) Dixon Patrick Dr. Multi-Media Lecture. www.digiweb.com/~pdixon/realvieo/sciencestop.html 2.) "Cloning issues in reproduction, Science, and Medicine". Issued January 1998. www.dti.gov.uk/hgac/papers/papers_c.htm 3.) Ken Olsen, Ph.D. "Cloning: Issues questions and answers". www.fb.com/views/com/cloning.html 4.) Dixon Patrick Dr. "Should we ban human cloning". www.globalchange.com/clonaid.htm 5.) Dixon Patrick Dr. "Frequent human cloning updates". www.globalchange.com/clonenews.htm

interstellar pig :: essays research papers

Interstellar Pig :Funky Stuff by   Ã‚  Ã‚  Ã‚  Ã‚  Outrageously the most entertainingly fiction but yet real life book that I have ever read. This book was outstandingly filled with mysteries and packed with entertainment for the reader.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Barney, a teenage boy, and his parents rent a summer cabin on one of California’s beaches. They realize that their neighbors wanted this cabin very much but Barney and his parents ended up getting it. When Barney meets his neighbors he thinks that they are a little bit weird but his parents don’t think that they are too bad of people in fact they sort of like them. His neighbors also have a very strange game they play that’s called Interstellar Pig it is a very strange game. Their neighbors are about in their mid-twenties there is one girl, Zena, and two boys, Joe and Manny. Barney finds out that these neighbors wanted his house because there is some hidden secret in it ,which Barney doesn’t have a clue what it is but one day finds out about a little, well big, drawing that points to an island off of one of the coasts by his house about one or two miles away. When his neighbors find out about this they want to go there right away but wi thout Barney, but does Barney go, what do they find at this island, what happens after they find out what’s there? And what happens with this weird game they play?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The characters picked for this book couldn’t have been better. Their descriptions and everything else fit so perfectly. I don’t think anything could have fit better. William Sleator did a wonderful job of writing this book. He just fit everything including the characters in very well.   Ã‚  Ã‚  Ã‚  Ã‚  When I first got this book from the library I did it because I had about ten seconds left in my study hall and needed a book for English class so I just grabbed it off of the wall. My first intentions where what kind of stupid book is this by just looking at the cover but about two chapters into it I really got into it and liked it.

The Role of Background Knowledge in Reading Essay -- Education

1. Introduction With the passage of time and the spread of technology wider than ever, there is a vast amount of knowledge and information which require from individuals faster response to these developments around the globe. One of the most effective ways for individuals to be up-to-date with the world around is to read. Reading is a skill which any learner needs along with other skills. Reading, as defined by Macmillan Dictionary, is the process of recognizing written or printed words and understanding their meaning. For reading to be most effective, readers need to read in their area of interest and have prior knowledge of what is going to be read. For more clarification, prior knowledge is background knowledge about certain topics. In other words, what a reader already knows about the topic he is about to read. This prior knowledge has great impact on the reading and the reader. 2. Description 2. A. Terms Used for Background Knowledge Moreover, background knowledge is fundamental in reading comprehension. It is defined by The Free Online Dictionary as â€Å"Information that is essential to understanding a situation or a problem.† The terms background knowledge and prior knowledge are generally used interchangeably (Strangman and Hall, 2010). Background knowledge and prior knowledge are parent terms for many more terms such as: conceptual knowledge, metacognitive knowledge, subject matter knowledge, strategy knowledge, personal knowledge, and self-knowledge (Strangman et al., 2010). Though scholars’ definitions and names of prior knowledge are different, they typically describe the same concept. 2. B. Factors Shape Background Knowledge Furthermore, there are many factors that background knowledge could b... ...NHUAvgCy4-HuRIoUF7y2b07jddLKA&cad=rja Spires, H.A. & Donley, J. (1998). Prior knowledge activation: Inducing engagement with informational texts. Journal of Educational Psychology, 90(2), 249-260. Strangman, N. & Hall, T. (2010). Background Knowledge. Curriculum Enhancement Report. U.S. Special Office of Education Program. National Center on Accessing the General Curriculum. Retrieved October 28, 2011 from : http://www.google.com/url?sa=t&rct=j&q=the%20role%20of%20background%20knowledge%20in%20reading&source=web&cd=7&sqi=2&ved=0CEYQFjAG&url=http%3A%2F%2Fsoar.wichita.edu%2Fdspace%2Fbitstream%2Fhandle%2F10057%2F256%2Ft06002.pdf&ei=O0WmTsvILdK2hAeU-pSeDg&usg=AFQjCNHearmwQCdk6JpPpDZEtGg7jiCG8Q The Free Online Dictionary. (2011). The entery â€Å" background knowledge†. Retrieved October 26, 2011 from http://www.thefreedictionary.com/background+knowledge

Report on Education and Computers

An important question many Christian schools are trying to answer is â€Å"How can we fit computers into the educational process? † To answer this question we must know that computers can have at least three roles in education: Tool, Teacher or Tutor. Teachers use computers in many different ways. They use computers as tools for production purposes. Word processors, presentation software, spreadsheets, scanners, quality printers, and more combine to allow the production of the documents that help our society function. They produce web pages that make our ideas and business available to the world. They also produce school brochures, leaflets, tracks and yearbooks that rival professionally designed products. Teachers also use computers for storage and to retrieve information. Financial software, databases, spreadsheets, administrative software, grading programs, and schedulers all produce a measure of organization and efficiency that has greatly improved our educational capabilities. As a communication tool, the computer has revolutionized the world. Teachers also use computers as tools to access the seemingly infinite information resources on the Internet. As a tool, the computer†s capabilities are bound only by ou! Christian schools can also use the computer as a teacher. In the field of education, the computer has not come entirely into its own. For most Christian schools, the funds are not available to set up programs of instruction that are computercentric. For us to fully use the computer†s capabilities, we would need entire classrooms wired and networked with enough stations to teach every student correctly and efficiently. Visual aids, videos, textbooks, remarks and instructions could be made available to each student by the cilck of a button. Teachers, computers, and students could then work together for truly interactive and individualized instructions. Tests and quizzes could be given and scored right on the screen and the grades automatically registered in the teacher†s master station. Most Christian schools cannot afford more than a computer lab in which they the basics of word processing. Instead of using computers as teachers, most schools are using them as tutors. The distinction is small but important. The word â€Å"teacher† connotes classroom instruction, while â€Å"tutor† connotes individual instruction. Using this method, individual students are tutored by means of educational games or fun instructional programs. This is a grea tidea, and these are a multitude of excellent programs for just this purpose. However, these are some logistical problems.

Research Proposal for Research Method Final

TABLE OF CONTENTS Table of circumscribe.. 1 1. language Title. .. 3 2. entering . 3 2. 1 Introduction to Dissertation.. 3 2. 2 look into Questions. 4 2. 3 look for Objectives . 4 3. Literature surveil 5 3. 1 Online shop in mainland China5 3. 2 Concept of E- wait on gauge 5 3. 3 Dimensions of E- table table returns whole step. 4. look toughie 6 4. 1 sack direct Design7 4. 2 short of Use. 7 4. 3 Responsiveness8 4. 4 dependability. 8 4. 5 earnest. 9 4. 6 Trust. 9 5. explore rules9 5. 1 qualitative look for. 9 5. 2 denary enquiry. 10 5. Proposed seek Method10 6. accretion of entropy. 10 6. 1 Secondary entropy.. 10 6. 2 uncomplicated info. . 10 6. 2. 1 Sample Size of special entropy11 7. Method of selective information Analysis11 8. Presendation of Dissertation 11 9. Ethical Issues.. 12 10. Timetable 13 11. Resourses References 14 1. Dissertation TitleA rent of ciphers influencing client comprehend E-service musical note in online shop 2. Introduction 2. 1 Introduction to Dissertation Nowadays, with the rapid breeding of in w beation and communication technology net shit has been played an valuable role in bulks life and regarded as a all important(p) tool to do business for them. More and more than than(prenominal)(prenominal) companies outright ar stressful to make exuberant use of it as a broadcast to start their businesses and develop their electronic profession in profit (Dave Chaffey, 2004), with the purpose of profiting more competitive advantages and increasing their commercialize place sh be.Many of them would same to create their bear company web settles and circulate the instruction almost their in accumulations including the damages and the features there, which facilitate customers tumesce informed, amend known the price and oppo rank study in beat when they be seeking for service and products online. According to this instruction, companies plenty interact with customers directly, which is quick different form the delegacy of traditional transactions.However, with the increasing verse of companies participating on the Internet market place and the growth of online shopping, the competition among online retailers has draw more and more fierce. It requires online retailers to look for some strategies to better compete with their competitors and tempt customers to their online shopping service, which argon the main issues for them. Typically, providing competitive and low price and more products postulateed to customers is considered as the major way for online retailers to improve their products and service selling and so to enhance their competitive advantages.But now, instead, more and more businesses be realizing that there is anther factor change their online business make outance besides the above factors mentioned, that is, their online service case offered to customers, which is in any case called electronic service smell. Jun et al. (200 4) has cl begined that the e-service tint differentiation has become the most important factor for online retailers to attract and retain their customers in online shopping.Yang (2001) and Zeithaml (2002) withal conduct stated that the key determinants of the success for online retailers are not all including the website presence and the rase price offered to customers, but also including the electronic service attribute. Therefore, electronic service bore has been as a crucial factor that breakd a company doing a successful business in network market. As a resolution, many of retailers in China now are trying to revolve around on their online service choice and quick motivated by it. However, only knowing e-service quality was a crucial factor for doing successful business is not enough for online retailer.The problem is before providing bang-up e-service quality to customers and increasing the advantages, it is truly important and contracted for online retailers to know and understand how the customer evaluates their electronic service quality as a foundation for improving their selling, boost the great unwashed to buy oftentimesness and gain customer loyalty. 2. 2 Research Questions This investigate investigates what factors influencing Chinese customers sensed e-service quality in online shopping. This is patronful for online retailers better understand what patient of of e-service quality their online customers deficiency and what aspect need to improve for their service.RQ What are the factors influence customers perceived e-service quality in online shopping? 2. 3 Research Objectives This study aims to To examine how Chinese consumer perceived e-service quality in online shopping. To grade the factors influencing customer perceive e-service quality in online shopping. 3. Literature round 3. 1 Online shop in China According to the China Internet Network Information spirit (CNNIC), China is now the worlds largest Internet popul ation country and the lucre population in 2008 has been up to 298 meg which was up by 41. % as compared with social class 2007. With this rapid growth of the Internet population, the developments of online sell has been be approach path so fast. According to iResearch, there were around 120 million the great unwashed registered in internet as online shoppers in 2008 and the transaction value of online shopping in this yr has reached to 128. 1 billion Yuan, which was up by 128. 5% as compared with year 2007. attention experts expect that this growth drive of internet population and customers transactions online would be incr serenityd and extended in the close following years. . 2 Concept of E-service timberland Berry, Parasuraman and Zeithaml (1988) stated that service quality is a result which was perceived by customers that came from a comparison between customer expectations and desires intercommunicate to the provider of products or service and the customers perception of the actual service received. It also roll in the hay be delimitate as a service accord to customer desires and requirements, or the ability of the product and service that satisfying customer needs as they expected. According to Ziethaml (2002) and Ziethaml et al. 2002), e-service quality is delineate as the extent to which a website facilitates effectual and effective shopping, purchasing and delivery of products and function. . 3. 3 Dimensions of E-service Quality Many researches curb been through for the dimensions of determining customers evaluating e-service quality all over the last two decades. Zeithaml (2002) has argued that there are eleven dimensions affecting customers evaluating the e-service quality online, which accept reliability, reactivity, access, flexibility, ease of navigation, efficiency, assurance/ assert, cling toive covering/privacy, site aesthetics, price knowledge and personalization.Jun, Yang and Peterson (2004) also rescue develop a fra mework consisting of 10 dimensions measuring customer service quality which complicate responsiveness (prompt response), reliability (accurate and in force(p) response), competence, access (accessibility of service and contact education), personalization, courtesy, continuous improvement, communication, convenience, and control while Janda et al. (2002) has claimed that there are four dimensions of measuring e-service quality in his framework they are access, security, sensation, and information/content. Besides, Parasuraman et al. 2005) has set forth that the efficiency, system availability, fulfillment and privacy are the core four dimensions influencing the core e-service quality. Moreover, Wolfinbarger and Gilly (2003) agree discussed that the web site conception is also a main dimensions affecting customers perceived e-service quality in internet market except reliability, security and customer service. What is more, Yoo and Donthu (2001) in their framework also declare reason out that ease of use, aesthetic design touch on speed and security are the dance steps evaluating the e-service quality. 4 Research Model The research present is a formed from various ago researches.E-service quality variables that consist of reliability and responsiveness are sufficient from Santos (2003) and Zeithaml (2002), Jun, Yang and Peterson (2004) Security and assumption are adapt from Zeithaml (2002), Janda et al. (2002) and Yoo and Donthu (2001) Besides, Website Design is adapted from Wolfinbarger and Gilly (2001, 2002) while prosperous of use is adapted from Yoo and Donthu (2001). pic Source Create for this research 4. 1 Website Design Parasuraman et al. (1998) Kim and Lee (2002) delimit website design is customer perceptions of degree of the user amity in using an online store.It is unremarkably link to the design of the web site and regarding about the aesthetic elements of the website, much(prenominal) as the color, graphics, etc (Wolfinbarger and Gilly 2003). It is intimately congress to how is the website looks is it looking very in effect(p) and attractive to spate or very bad when they visit, and is the website much more productive than early(a)s. Gronroos et al. (2000) claimed that a well-designed website creates an interest in the self-colored and its offerings, and it should also offer the users opportunities to reconstruct the website in their minds so that it matches their cognitive structures 4. 2 Easy of UseLoiacono et al. (2002) stated that ease of use usually is relative with ease of understanding, which involves these three parts. archetypical of all, the web site labels should be easy to understand Secondary, The text on the Web site should be easy to film thirdly, the display pages within the Web site are easy to read. Perceive ease of use is usually closely butt against up with messaging, browsing, and downloading activities. Appropriate graphic and morphologic site designed website usually he lp to achieve easy of use and pertinent content with visual appeal and accordingly reduce the customer frustration (Janda et al. 2002). 4. 3 ReliabilityReliability has been considered as one of the important factors that have the most influence affecting people on shopping online. It is the ability to perform the service systematically and accurately. Santos (2003) also has exposit that it is the ability of online retailers that delivering the promised service to customers accurately and consistently which is consisted of updating the web site frequency for them and replying to their enquiries promptly, etc. It is a measure of coming from customers perceptions that whether they should count on their merchants or not, particularly when the time comes to fulfill the promise for them.It is usually associated with the risk (Vijayasarathy and Jones, 2000). Online consumers usually extremely want to receive the items that they have booked on the internet market with the right quality and the right quantity, which was promised by the retailers before, and besides customers also would like them to be billed accurately (Kim et al. 2004). 4. 4 Responsiveness Responsiveness is a willingingness to help customers and provide prompt service (Chaffey, 2004). It usually measures whether a company passel provide the appropriate information to its customers or not when there are some problems happened.It is therefore a kind of abilities that dealings with complaints and promptness of the service effectively (Santos 2003), much(prenominal) as an arrangement for online guarantees and a mechanics for handing returns (Wang, 2003). Hence, providing correct and fast responses to customers usually can help them to resolve their problems timely. Thus, it is an important way to increase the convenience and reduce the misgiving to customers for online retailers and showing them that they are customer-oriented (Gummerus et al. , 2004). 4. 5 Security,According to Merriam-Websters Collegiate Dictionary, Security is the quality or state of being secure, which includes exemption from danger and freedom from fear or anxiety. Security also centre something that secures including measures taken to guard against espionage or sabotage, crime, attack, or escape. In an information technology context, security is a set of procedures, techniques, and safeguards designed to protect the hardware, software, entropy, and other system resources from unauthorized access, use, modification, or theft (Davis and Benamati, 2003). 4. 6 Trust Claire, 2005) has argued that trust is an important issue for online purchase and unfavorable for their success. On the Internet market, trust is usually related to the make for of buying and defrayal between the buyers and the sellers. Besides, trust is also shown on the reliability of the website and how the privacy and securities severed for customers. Moreover, the fulfillment of order, after sales service are also the main sources o f trust. 5. Research Methods Research can be descriptive or explanatory. Description and explanation can be seen as part of a peak model of research.This process can work in two ways inductively or deductively (Veal, 2005). Inductive research is a study in which theory is developed from the manifestation of empirical reality (Yin 2003). The deductive process is use to turn up the hypothesis against data (Veal, 2005). 5. 1 Qualitative Research quantitative and qualitative are two dominion research systemologies (Hussey and Hussey 1997). Qualitative approaches involve fabrication a great deal of information about a relatively underage number of subjects rather than a especial(a) amount of information about a large number of subjects.Qualitative approaches are use when he researcher accepts that the concepts, terms and unfavorable issues should be defined by the subjects of the research and not by the researchers. They are often used for the study of congregations particular ly where interaction between group members is of interest. They are also used when searching theory building, rather than theory testing, is undertaken. The methods used to gather qualitative information include observation, informal, unstructured and in- profundity interviewing, and participant observation (Veal, 2005). 5. 2 Quantitative ResearchQuantitative approach to research involves the gathering and outline of numerical data. It relies on numerical evidence to draw conclusions or test hypotheses. To be sure of the reliability of the result it is often necessary to study relative large numbers of people or organizations-subjects-and therefore to use computers to analyze the data. Typically, the aim is for the hear studied to be vocalism of some wider population, so that the results can be generalized to that wider population. The data might be derived from questionnaires-based, opinions, from observation or from secondary sources, such as sales data (Veal, 2005). . 3 Pro posed Research Method Based on the research methods identified above, the next ill-use should be focus on the choosing of research methods to apply in the research. In this study, deductive research approach and quantitative method would be selected and used to do the disquisition. 6. Collection of information 6. 1 Secondary Data According to Boyce (2002), secondary Data is defined as fact and figures that already pull through and that may be available to people who would like to access and use them for own purpose. Secondary data have the voltage to play an important part in any research process, particular in the design of a project.It provides background information that helps the researcher to understand the task more clearly, without it, the research would be difficult to catch the validity and reliability. It is inexpensive and available chop-chop compared with old data. Thus, in this research, secondary data would be widely used and to expect this study. 6. 2 Primary Data Primary data are facts and figures that are newly collected for the project (Kerin et al, 2003). Most market research sets out to obtain primary data and the main methods used to do this are survey and focus groups and depth interviews.Survey is often interviewing large numbers of people and asked themto fill in answers to questionnaires. In focus groups and depth interviews, small numbers of cautiously selected people give their opinions in token in an informal and unstructured backcloth (Boyce 2002). Primary data are usually far more costly and time consuming to collect than secondary data. 6. 2. 1 Sample Size of Primary Data It is very crucial and important to determine the sample size of project. Generally speaking, the more sample sizes collected, the more accuracy the research.In this research, the sample size of primary data will be medium scale and sent to over 200 survey respondents which are conduct to the group and individuals will select from consumer who are wi lling to complete the questionnaire. more or less 100 survey respondents will be asked to fill in the questionnaires directly and the other 100 samples will be done online by sending emails to people. 7. Method of Data Analysis The data gathered would be statistically analyzed and to see whether the hypotheses that were generated have been supported (Bryman, and Bell, 2007).For this study, the researcher would use the SPSS (Statistical piece of land for Social knowledge) to do the data analysis after collecting back the survey questionnaires from all the respondents. 8. Presentation of Dissertation This dissertation will be presented several graphs and data figures to supported writing and facilities readers. 9. Ethical Issues Respondents information will be kept hugger-mugger as per university guidelines. 10. Timetable Month March ,2010 April, 2010 May, 2010 fill Week 1 2 3 4 5 6 7 8 9 10 11 12 Problems Identification Literature Review Research De sign Chose of Methodology Data Source Data Collection Data Analysis Writing Up limn Editing Final enter Organizing Of Document Source Create for this research ResourcesReferences Sekaran, U. (2003), Research Methods for Business A Skill-Building Approach, 4th edition, the linked States of America John Wiley &Sons, Inc. Hussey, J. and Hussey, R. (1997), Business Research A practical guide for undergraduate and postgraduate students, MacMillan Business, London. John Boyce, (2002), Market Research in Practice, McGraw pitcher, Australia. A . J. Veal, (2005), Business Research Methods a managerial approach, second edition, Pearson bringing up Australia. Roger A Kerin. , Eric N Berkowitz. , Steven W. Harhey. , William Rudelius, (2003), Marketing, 7th edition, McGraw Hill/Irwin, America.William S. Davis and John Benamati, (2003), E-Commerce Basics Technology Fo undations and E-business Applications, Pearson fostering Inc. Bryman, A. and Bell, E. (2007), Business research methods, 2nd edition, Oxford Oxford University Press. Dave Chaffey, (2004). E-business and E-commerce Management, 2nd edition, Pearson Education Limited, UK. Yin, RK (2003), fiber Study Research Design and Method, 3rd edition. London rational Yang, Z. , Jun, M. , and Peterson, Robin T. , (2004), Measuing customer perceived online service quality, International journal of trading operations and Production Management. Yang, Z. (2001), Customer perceptions of service quality in internet-based electronic commerce, minutes of the 30th EMAC Conference, Bergen. Jun, M. , Yang, Z. and Kim, D. S. (2004), Customers perceptions of online retailing service quality and their satisfaction, International daybook of Quality & Reliability Management. Zeithaml,V. A. (2002), servicing excellence in electronic channels, Journal of Managing attend Quality. Parasuraman, Arun. , Zeithaml , Valarie. , and Malhorta, Arvind. , (2002). divine service Quality Delivery by Web Sites A Critical Review of Extant Knowledge, Journal of the academy of Marketing Science.Parasuraman, A. , Zeithaml, V. A. , and Berry, L. L. (1988). SERVQUAL A Multiple level Scale for Measuring Consumer Perceptions of dish up Quality, Journal of retail. Parasuraman, A. , Zeithaml, V. A. and Malhotra, A. (2005), E-S-Qual a multiple-item scale for assessing electronic service quality, Journal of Service Research. Loiacono, E. , Watson, R. T. , and Goodhue, D. L (2002). WEBQUAL a Measure of Website Quality. In AMA Winter Conference, Austin, TX. Janda, S. , Trocchia, P. J. , and Gwinner, K. (2002), Consumer perceptions of Internet Retail Service Quality, International Journal of Service Industry Management.Wolfinbarger, M. and Gilly, M. C. (2003), ETAILQ dimensionalizing, measuring and predicting e-tail quality, Journal of Retailing Wolfinbarger, M. and Gilly, M. C. (2002), COMQ dimensionalizing, m easuring and predicting quality of the e-tailing experience, MSI working(a) paper series, no. 02-100, Marketing Science Institute, Boston, MA. Yoo, B. and Donthu, N. (2001), Developing a scale to measure the perceived service quality of internet shopping sites (sitequal), Quarterly Journal of electronic Commerce. Vijayasarathy, L. and Jones, J. M. 2000), Print and Internet catalog shopping assessing attitudes and intentions, Internet Research Electronic Networking Applications and Policy. Santos, F. (2003), E-service Quality A Model of Virtual Service Quality Dimensions, Journal of Managing Service Quality. Gummerus,J. , Liljander,Pura, M and van R, Aiel, (2004), Customers loyalty to content-based web site the case of an online health-care service, Journal of Service Marketing . Gronroos, Christian, Heinonen, Fredrik, Isoniemi, Kristina, and Lindholm, Michael (2000). The NetOffer Model A Case Example from the Virtual Marketspace.Journal of Management termination Wang, Y. S, (2003) , Assessing customer perceptions of Websites service quality in digital marketing environments, Journal of stamp out User Computing. Zeithaml, V. A. , Parasuraman, A. , and Berry, L. L. , (1988) SERVQUAL A Multiple period Scale for Measuring Consumer Perceptions of Service Quality, Journal of Retailing. Http//www. cnnic. net. cn/en/index/ Http//www. iresearch. com. cn/hypertext markup language/Default. html Website Design Easy of Use Reliability Perceived E-service Quality On-line Shopping Responsiveness Security Trust

Marketing Plan: Product and Performance Essay

Executive SummaryMobility, latest trends and technologies are three most significant factors that customer seek today when they walk-in in an electronic item’s outlet. Years before the journey of technology started out from the calculator the most basic computer as we call it. Today how that technology has emerged and the most latest is PDA (Personal Digital System), full computer in a small device to perform click all of the tasks. New Nokia Mobile phone has all the features of a desktop computer, no need of a laptop.You get your product to begin with.The english major source in use during cricket matches, exercising in the morning and during traveling for work or school. 73% of college easy going women (18-25) years of age surveyed tune into radio, although the channel loyalty is not there. The most frequent listening occurs after dinner time.This is different from male portable radio listeners as the FM channels are replacing cassettes as a music source while driving, o ther survey shows that second one of the popular source of music are the FM stations, FM 89, 91 and 106.Finding the demographics of your target marketplace will permit you to good tailor the launch strategy to the folks.

180 million), 16.667% of Pakistanis are young. Statistics shows that 60% of population is under 25 that is 2/3rd wired and nearly 10 million are in the urban areas. GEN X and GEN Y is the most experienced  and accessed generation in the human history.A merchandise is a new product procured or produced by the business to meet with the requirements of the customer.Our Secondary objective is to make good profits and make few more products like this with working hand in hand with the fashion and our way would be walking extract from earrings to necklaces, bracelets and other fashion accessories.Marketing ResearchMethods of Data collection:Basically there are two methods of data collection:1) Primary Data2) Secondary DataPrimary Data Collection:Primary available Data is that data which is collected specifically for the project at hand. The primary data for our assignment resulted from the unstructured interviews that we conducted from different many friends and family members and also many strangers.Secondary Data Collection:Secondary Data is that data, which has already been collected for some other purpose but can be used as reference material.The aim is getting your product into the industry although delivery methods vary widely based on the product.

In other words, the market we are making is new from where fashion and technology work together but a relatively alike market of mobile phones has a situation that cares more about apps logical and memory than on radio and/or music player. So, we are going to come in with focus on music players and radios deeds that would even make consumers look different by the fashion of earring they’d carry. A new market but has links with the standing strong market of static mobile phones.The ProductIntroduction of product:Now days, mobility is becoming an important factor in electronic devices.A superb product isnt simple to define since itll mean things.Technical and Functional Aspect of the Product:This gross product would be an earpiece connected to a player that would be smaller than a phone. Both the devices would be connected via Bluetooth. Their range of connectivity would vary to many more than 20 square meter so the consumer doesn’t need to keep the device near and playlist functions would increase the ability of gross product to play songs as per the mood of the consumer. Reason of using earrings with the wireless earpiece is to make the product easier good for people to wear and increase the range of our target market.To start with, youre mindful of how much it costs to create your merchandise.

Issue: How to identify the potential outlets?Mission statement:â€Å"We are the followers of the latest trend we strongly believe that fashion develops, we provide the best and quality is never compromised. Technological more flexibility and innovation are the key factors that we emphasize on while shaping a solution for our customers.† Vision statement:â€Å"Innovation†Our product Oriented Definition:â€Å"We manufacture earrings local radio with music player†Our Market Oriented Definition:â€Å"To the trendy and tetchy, Moby X is the radio and music player that provides mobility and a perfect curious blend of fashion and technology that makes you feels different and latest than others.†Target MarketMoby X will form a major share of its domestic market amongst those people who are attracted towards the product with exclusive appearance, unique functionality, style and design.Describe the way your target marketplace free will get your merchandise and also how youll market your goods.The mini chip radio and music player in the earrings itself is fascinating and will communicate on its own towards the people who are engrossed through mini products.Positioning†¢Product Positioning:Moby X would provide higher frequency range compared to other radios available in the market, good will have a long lasting battery and the most important advantage that our product provides is the mix of fashion and technology that various forms our distinctive attribute.Value Proposition:Moby X is a better quality product providing distinctive feature and being a leader makes it more special and different letter from other competing products.  LAPCO using latest Japanese technologies is most reliable and durable.In the product description, you should explain what product or your service is, the particular thrust of apply your strategy and the strategies thatll be used to do your own objectives.

†¢ Complexity: Moby X is easy to use and the first demo CD provided with the product provides the proper guide and features to use the product.†¢ Divisibility: Moby X is an expensive product and initially no discounted rates can be offered.†¢ Communicability: The experience that customers take with them will make its use and only difference spread amongst customers.Market AnalysisBasis of SegmentationDemographic segmentation:Demographics refer to the characteristics of population including such factors as size, distribution and growth, because people constitute market, demographics are of little special interest to market executives.In the end, it is not mysterious and youll be able position to promote your company or to manage a person to deal with advertising for you once you understand how pieces fit together.Any one lying in the income bracket of Rs 50,000+ can afford this productPsychographic Segmentation:The psychographics of the Moby X can be analyzed by r eviewing the advertisement. The lifestyle shown in Moby X advertisements portray successful, sophisticated, professional women who are active energetic and full of life. Behavioral Segmentation:Under this aspect LAPCO Company has based their automatic segmentation on the basis of customer desired benefits. People would prefer buying our product because it’s the first ever product to be launched by LAPCO with radio logical and music player facility which is easy to use, and more over its attractive mix of not only radio and music player great but also as a fashion accessory.The plan has to be accessible to any employee at any given moment.

Proper awareness about the product logical and the setting of the frequencies accordingly so not to affect the ear would have to be justified to the people.Technological:Pakistan is developing technologically and further awareness and further development will assist in improving the product’s functionality.Competitor AssessmentCOMPETITOR ANALYSISMoby X is competing in portable media industry.Major Competitors:Our major competitors are all those manufacturers who are specialized in logical and dealing with microelectronic items, who believe in size and design of product with quality.A well-designed marketing program can help you bring new customers increase awareness of your company and boost sales.COMPETITIVE STRATEGIESDifferentiation:Moby X is an innovation in the arena of radios and all kinds of classical music players. It gives connectivity to the outside world in a way that adds value and beauty to the face.Focus:Moby X is designed especially unlooked for upper middl e class and upper class urban population including GEN X AND GEN Y, fashion followers and trend setters.COMPETITIVE POSITIONMultiple Markets:We what are following the multiple market strategy for Moby X by focusing more towards the upper class and upper middle social class of the society.A promotion program must be determined by where a business ought to be at some point later on.

Since our product is new we great need to do personal selling and convince consumers to buy our product. Then eventually as we gain a foot hold in the market we will have retailers selling our product.Marketing StrategyMARKETING MIXPRODUCT CLASSIFICATION:Moby X is broadly classified as consumer product and under this category we define it as a own specialty product because it is a perfect mix of style and technology. It involves strong brand preference and loyalty, special purchase efforts by consumers, little comparison of brands and low price sensitivity.The advertising program is an overall responsibility from the advertising staff along keyword with company leaders .It includes 3 years’ money back warranty and a pair of fabulous earrings along with the product. Customers are encouraged to fair share their views about the buying experience of the product and after sale experience through surveys conducted at the outlets. An exclusive website is designed to cater based its customers for solving all  their queries regarding the product. Online purchasing service is also available.Face it is a chore.

3 years (Limited) Warranty.Size – (1/3x 1/3 x 3/8) mm is the size of radio chip. 30 x 20 x 5 mm is the size of the earring. Weight – 1/2 oz is the low weight of the earring radio.Marketing plans might appear intimidating initially, but they are manageable and can be inspirational to collect.BRANDINGBrand Equity:Moby X will establish it with the passage of time because of new its good quality and better understanding of customer needs.Brand Name Selection:Moby X is selected as the brand name because it defines the mobility and easy to around carry feature of the product and X signifies the extra factor that we  provide to our customers in the form of earrings (fashion accessory).Brand Sponsorship:LAPCO is manufacturer’s brand.Brand Development:No extension.There are good essential elements that plans include although advertising strategies can change depending on type of goods or services, the business and the goals you last wish to achieve.

Free demo CD is also given. Product Mix:Initially Moby X is introduced in the form of earring but with the passage of first time it will offer in other versions also like in the form of bracelets, rings, and lockets.Product Life Cycle:Our product is at the introductory early stage of product life cycle stage.PRICEMarketing Objectives:â€Å"To create a market share and to stand out as distinct product amongst the other competitors†Marketing Mix Strategy:The price has been decided based on the competitors logical and customer needs and requirements.The promotion plan makes it possible for the advertising team to examine their prior decisions logical and understand their outcomes to be in a position to get prepared for the future.PRODUCT PRICING STRATEGYComparing competitor’s pricingCompetitorPriceSinclair XI Button RadioRs. 2304.93FM Mini Radios Rs.719.3500.PLACEMENTThe product would be sold through â€Å"Indirect Marketing Intermediary†. The product will be sold through push strategy that is product would be first distributed to the wholesalers and then to retailer. The retailers would assist in creating contact with the other retailers which would expand the network and add value.

Newspaper:Moby X is an expensive and new product. There is need to create awareness amongst people that such a product exists. ‘Dawn’ newspaper would be a better choice to advertise being one for the most popular newspapers in Pakistan. A full page would be dedicated to advertise the product providing  a detail know how of the features and distinctive attributes.Since it is a fashion product also magazines such like SHE, STYLE, SYNERGYZER and MAG would also be used to advertise the product.Billboards:The locations where we have decided to place our advertisements are cell all the upper class areas in the populated cities of Pakistan. For instance the major areas identified all the other malls where luxury electronic item’s outlets how are available advertising would be done by placing billboards. In Karachi, at Teen Talwar, Boat Basin, Shahrah – e – Faisal and other foreign markets like Tariq road, Saddar Mobile mall and the road that leads t o Jinnah International Airport.com that special offers all the latest songs.Sales Promotion:One free pair of earring apart from the one already provided in the package would be given with the product.Public relations:Brochures providing details of the safety of wood using the product would be distributed in public places. Articles about the working and flexibility in use would be published in a leading magazine to inform the public about the safety in using this product.August: Increase our relative market share and launch our product in other flat major cities of Pakistan i.e. Lahore, Islamabad.September: We will start an integrated internet campaign targeting young college students.